Context in one sentence: audience + offer + bottleneck.
Scope
Timeframe
Scope
Who they are, market, key constraint (budget, timeline, messy stack). 3–5 sentences.
Who
What mattered
Deadline, tools, team
The specific gaps (positioning, IA, slow site, low CR). Tie to metrics if available.
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Your approach in phases.
Interviews, analytics read, decision doc
IA, page priorities, wireframes
Reusable components, mobile-first
Fast, accessible, SEO basics
Measurement plan, quick wins
Positioning brief, page-level goals
Component library, page comps
CMS pages, speed pass, schema
Playbook, dashboards, QA checklist]
* Metrics available on call
Thank god I came across Arnaud 5 years ago. He has changed the entire trajectory of our business and is a pleasure to deal with. He’s very efficient, cares about making your projects happen, makes his deadline, his prices are right, and he’s not afraid to make suggestions. I tend to give imprecise instructions, and he does an amazing job of interpreting them and gives me not only what I wanted or hoped for, but actually exceeds what I thought I’d get.
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“Arnaud is beyond any doubt the best resource I found out there in many years…”
