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  • Branding

Why “Brand” Starts With Your Briefs, Not Your Logo

Ezekiel Margin

Wednesday, 05 Nov 2025

The overlooked link between strategic clarity and great creative. How tighter briefs lead to stronger brands.

Author bio
Ezekiel Margin is a strategy-led digital PM and former agency CEO. He helps founders and agencies align goals, cut churn, and ship work that moves revenue. FR/EN/ES • Remote-native.

From talk to traction

Strategy, cadence, and delivery—joined up under one accountable owner.
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